OPPO, the technology company that has revolutionised the msart device industry, is officially a year old in South Africa.
OPPO has always been unorthodox, and dared to challenge the status quo choosing to always ask why;
Why can’t it be more affordable while premium?
‘Open your eyes to something beautiful’ was a homecoming to citizens that promised them an opportunity to connect with superior world-class devices that don’t break the bank while enabling a better lifestyle. While the brand also turned black, green with our own take on Black Friday, which created a new trajectory showing the eagerness by which citizens prioritised affordability. Green Friday saw exclusive deals on OPPO devices at discounted prices to further invest in the consumer.
“When launching in South Africa, we did so from a two-bedroom apartment in Khanyin. Today we have our head office in Woodmead, with a highly-skilled staff complement. We are committed to bringing unrivalled technology at affordable rates to our South African shores.” says Liam Faurie, Head of Operations and Go-to Markets of OPPO South Africa.
OPPO remains dedicated to creating aesthetically pleasing devices that offer premium capabilities at affordable prices, thanks to its mission of wearable art. With this, OPPO combines state-of-the-art technology in a variety of tiers, each suited to the specific needs and budgets of South Africans.
Why can’t it be more accessible?
The brand strived for greater access to allow South African consumers an opportunity to explore the possibilities that came with its technology. OPPO devices are now available in all major network carrier stores, including Vodacom and MTN, with Telkom and Cell-C launching just this month.
With this massive expansion, OPPO went from selling just 7 handsets a day to over 1000 a day today and gained a 5% share in all sales in MTN in just three weeks!
Why do we have to compromise?
South Africa presents an already saturated smartphone market, which allowed OPPO to specifically carve a niche within consumer’s purchasing behaviour. Price and compatibility are among the key factors that OPPO has invested in to introduce a bevvy of smart devices that do more and cost less with zero compromise on capabilities. Launching its very first premium handset in March, the Reno5 broke the glass ceiling of what can be done on a smartphone introducing SuperVOOC charging.
Further to this, OPPO have since launched the A74 5G, A16s, A72, and A54 which all continue to sell well under your continued efforts to push OPPO into further territories.
Green, grow & glow
“We’ll be honest, the one mistake we’ve made on a few occasions was underestimating the power of our employees and the potential of OPPO. The Reno5 and A74 both sold out so quickly, we didn’t have enough stock to support the demand. We have since learnt and increased our output to ensure that everyone has an opportunity to own an OPPO device.” concludes Faurie.
Bolstered by its success, OPPO remains determined to continue increasing its local footprint by introducing new smart devices that not only challenge the status quo, but create an infrastructure that supports South Africa’s growing digital economy
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