PIWOSA WELCOMES AVONDALE ESTATE AS A NEW MEMBER

 Premium Independent Wineries of South Africa (PIWOSA), a collective of likeminded, independent wine producers focused on promoting premium South African wines internationally, is pleased to welcome Avondale Estate as the association’s twelfth member.

 

Avondale Estate, nestled at the foot of the Klein Drakenstein Mountain just outside the town of Paarl, is a family-owned farm sustainably producing hand-crafted premium wines. Proprietor Johnathan Grieve has pioneered a unique mix of organic and biodynamic farming methods combined with the latest advances in modern science – an approach Avondale trademarked, BioLOGIC^® – to create a range of nature-friendly wines of the highest quality.

 

PIWOSA Chairman Rollo Gabb, owner of Journey’s End Vineyards, says: “We are more than delighted to have Avondale on board at PIWOSA. Johnathan’s holistic ethos, passion and commitment to excellence both complement and align with the collective’s core values, mission and broader vision. As individuals and individual wineries, we all have our own particular characteristics, but we share an ardent passion for our wonderful country and its capacity for making world-class wines. Together we represent the incredible diversity that is seen across the Premium South African wine industry today. “

 

Johnathan Grieve comments: “I am honoured and excited to be part of this dynamic collective and look forward to our global roadshows executing inventive marketing programmes to enhance the profile of premium South African wines in strategic export markets.”

owner of Journey’s End Vineyards                                                   

Avondale Proprietor Johnathan Grieve

PIWOSA Chairman Rollo Gabb