“Brands, brand building and brand distinction” is the theme for the 2023 Wine Tourism Conference, sponsored by Wesgro, Delta Air Lines and WWF, that takes place on 17 May at Lanzerac, Stellenbosch. Margi Biggs, convenor of the annual event, now in its seventh year, has marshalled an impressive list of international and local marketing, branding and tourism experts and innovators as speakers for the event.
“On the whole, local wine tourism is doing well and is approaching recovery to 2019 levels,” says Biggs. “While we fervently hope this trend will continue, the global economic outlook remains uncertain. If we are to continue to attract long-haul international visitors as well as those closer to home, including domestically, we are going to have to be that much smarter, nimbler, and more compelling in our offerings and the way we deliver them.”
According to Andile Ntingi, founder of GetBiz, writing for Business Day, the South African government hopes to attract 21m international visitors a year by 2030. In 2019, a total of 10,2m travellers entered the country.
“Prominent wine commentator Michael Fridjhon highlighted last year how useful attendance at the conference can be for winery CEOs and managers. As he stressed, now, more than ever, we must find convincing new ways to take our wineries to customers. We believe delegates will come away inspired and enthused by what they learn this year.”
Go to https://winetourism.co.za/
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