Trace will turn 20 on 27 April 2023. The Success Story of Afro-urban Cultures is in its prime, with 29 television channels, 50 FM and digital radio stations, an audiovisual production studio, digital platforms, 280 employees, and 13 subsidiaries worldwide. Trace is popular both at home and internationally, reaching 350 million viewers and listeners in 190 countries.
Olivier Laouchez, a Martinican entrepreneur committed to equal chances, was the spark that ignited this beautiful journey. His primary driving force was to offer a solution for the underexposure of French-speaking hip hop & afro artists on audiovisual media. In 20 years, together with his team, he has established Trace as a global authority on Afro-urban cultures and the success of young people.
Olivier Laouchez, a Martinican entrepreneur committed to equal chances, was the spark that ignited this beautiful journey. His primary driving force was to offer a solution for the underexposure of French-speaking hip hop & afro artists on audiovisual media. In 20 years, together with his team, he has established Trace as a global authority on Afro-urban cultures and the success of young people.
What’s next ? Digital services and content are two priority objectives
Trace is supported by two pillars: content and digital services, to adapt to changing applications and audience demands.
The group recently acquired a studio in Cape Town, South Africa, which produces audiovisual programmes for Trace as well as for its partners, like Canal+, Netflix, France Télévisions, Showmax, SABC, E-TV, TV5, etc., in order to expand its know-how and its production capacities for premium content. To make the voices, stories, and messages of Trace audiences known and shared, Trace platforms will increasingly integrate editorial, social, fiction, and expression programmes through Trace Studios.
On the digital front, Trace will introduce Trace+ in June 2023. This new global audio and video streaming platform was created in collaboration with the French agency WIZ. Afro-descendant diasporas, followers of Afro-urban cultures and music, and Afro-urban producers will all be interacting on the same platform through Trace+, engaging in editorial and educational experiences that are similar to and bring them together.
Trace+ will provide all users with access to the current Trace content, including TV channels, radios, VOD, e-learning, news, and events. It will also gradually roll out new services, including e-commerce, money transfers, mobile money, gaming, and dating, as demanded by its users.
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