- With Trace’s ongoing mission to showcase fresh African talent, the channel today announced their continued focus of empowering young and emerging creatives to produce outstanding quality local content with a huge retention of top-performing shows amidst the current show changes.
Always connected to the pulse of urban culture, Trace plans to deliver even more of what their viewers love - the music via current favourites and entirely new shows.
Trace Urban: “More Hits. More Fresh. More You”
This proudly South African focused music channel will continue to deliver thematic shows but with a surge of more local music and culture.
Known for reflecting on the rhythmic lifestyles of South Africans, Trace Africa is committed to delivering more of what its viewers love and will continue to provide a rich mix of local and Afro-urban. With the channel’s repositioning to increase emerging talent from the country, the goal of pushing more local is very intentional.
Over the next few weeks, Trace Africa will be airing a variety of external shows further pushing the boundaries of local lifestyle content. Additionally, the channel is introducing a dedicated hour for undiscovered artists, giving a platform to local talent and showcasing hidden gems in the music industry.
Trace will feature its top-performing shows including originals Hit 30 and Hits & Lyrics. In addition new playlists have been introduced via various new thematic playlists: Afro Vibes, Amapiano Plz, All Hip Hop, Fresh and New.
“With change comes great opportunity. We are confident that our new programming lineup will not only resonate with our current audience but also attract new viewers to Trace. For 17 years, Trace has been a key player in promoting South African music on a local, regional and global stage. With the success of the pan-African Trace Awards, launched in 2023 and set to return in 2025, we continue to elevate African music and culture to new heights. Our commitment remains steadfast—to empower emerging talents and amplify the rich diversity of Afro-urban music worldwide." shared Trace’s Managing Director – Southern Africa, Valentine Gaudin-Muteba.
Stay tuned to TRACE Urban (DStv channel 325) TRACE Africa (DStv channel 326) for your best local, International and African content.
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