Flip Flop Day – Friday, 14th February 2025: Love in Every Soleful Step
Childhood cancer is a diagnosis no family should have to go through alone. Yet, every day across South Africa,
countless families wake up to this life-altering reality. The journey is one of immense challenges—but it’s also one
where love, community, and compassion can make all the difference.
This Valentine’s Day, Flip Flop Day 2025 offers South Africans a chance to stand in solidarity with children and
teenagers who have been diagnosed with cancer. Let’s unite—sole by sole, flip flop by flip flop—and prove that
together, we’re stronger than any challenge.
What the Flip?
Flip Flop Day, hosted by CHOC Childhood Cancer Foundation South Africa, is an annual initiative aimed at raising
awareness and funds for children and teenagers diagnosed with cancer and their families. For just R10, participants can
purchase a sticker and wear their flip flops with pride on Friday, 14th February 2025. This simple yet powerful gesture
sends a message of hope and unity, showing children and teenagers diagnosed with cancer that they are not alone. It’s
love in action, compassion in every step.
Soulful Hearts Unite: Sole Mates Wanted
Flip Flop Day 2025 is calling for “Sole Mates” South Africans ready to step up for this life-changing cause. Whether
you’re an individual, a school, a corporate, or a volunteer, this Valentine’s Day is your opportunity to show love and
solidarity with children and families facing the toughest battle of their lives. When we come together, our soles are
unstoppable. From bustling boardrooms to vibrant classrooms, from the seaside to the city, let’s flip into action and
prove that love truly conquers all.
Your R10 Can Change Lives
When a child or teenager is diagnosed with cancer, the difficult journey for the entire family begins. For Lebo, a bright 8-
year-old who once spent her days running around her schoolyard, the diagnosis of leukaemia turned her world upside
down.
The once-vibrant laughter in her home was replaced with worry as her parents struggled to understand the medical
terms, treatment schedules, and the emotional toll. That’s when CHOC stepped in with psychosocial support, a
foundation of their care.
Through counselling and emotional support, the CHOC team helped Lebo’s parents navigate the fears of treatment,
providing them with tools to comfort their daughter through her toughest days. Lebo found ways to express feelings she
couldn’t put into words, and her parents found strength in connecting with other families facing similar challenges.
“The psychosocial support we received gave us hope,” shares Lebo’s mother. “It taught us how to be strong for Lebo,
how to bring laughter back into our home, and how to face each new day, together.”
This is the heart of CHOC’s work. Every sticker purchased for Flip Flop Day contributes to programmes like
these—offering tailored emotional, social, and practical support that makes an immeasurable difference for children,
teenagers, and their families.
Flippie, the SOLE-dier of Love
Leading the charge is Flippie, South Africa’s favourite and most beloved
CHOC SOLE-dier. Flippie is passionate about spreading compassion and
rallying support for children and teenagers taking on the toughest journey
of their lives. Flip Flop Day is more than a fundraiser—it’s a celebration of
unity, empathy, and love.
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